When well-intentioned people purchase a family dog, they drastically underestimate the lifetime cost of that guardianship. Although the companionship and bond between dog and human is priceless, Forbes estimates that the lifetime cost of ownership can be upwards of $17,000 per year depending on a dog’s medical needs, with considerably higher costs in the dog’s senior years. This leads to early relinquishment of dogs to shelters, where 56% of dogs entering a shelter are ultimately euthanized. As life-long dog owners, we at Dyranomics understand the stress associated with the challenges of living with a hearing impaired dog. As such, we partner with the medical field to develop both economical and accessible remedies for common, and age-related ailments in canines with the intent of reducing these numbers in order to allow dog ownership to be more affordable for all households. Our intent is to collect $5 from every dog owner in the US to make this happen through “Give $5 for Fido” campaigns. With over 80 million dogs in the US we empower every dog owner to be part of the solution with a minimal contribution, while collectively, they extend the quality of life for all dogs on the planet. Because we will pave the highlighted path simple and wide for you, all dog owners will experience longer and more fulfilling lives with their canine companions.